I think the real reason family members shun their "loved ones" is not because they love you and think it will bring you back, or that they are being obedient to God, but that you have totally embarrassed them, brought the family name into disrepute and it now brings into question how spiritual THEY are.
If they shun you, in their minds, they think the Elders, and dubs will not think less of them. Its all about what the "neighbours " think not what the bible teaches.
Its about PRIDE not LOVE.
What do you think?
Oh and it gives them brownie points to be used at armageddon.......................just in case.