Ray Franz is just a man. He's not above making mistakes or using bad judgement.
Some may have given him hero status, but he's just a man sharing his experiences so people can see another side to the story of what happens in WT land.
For someone as high up as he was, it must have taken a lot of intestinal fortitude to say and do the things that he did, even while still inside the inner circle. It's easy to sit from where we are and say, "he could have done this or he should have done that", but the fact is most non-JWs will look at us and say the same things about us and what we went through as JWs.
Being a JW is not easy, and it's even harder to try to leave them. Ray Franz writing a book about his experiences and thoughts can only help any who feel the need to try to escape the religion. He's not looking for "minions" or "followers". He needed money though. That's why he published the book instead of giving it away. Years of living under WT life left him with very little means of making a living once he was outed. Can't grudge him making a few bucks on the sale of his book. And if anyone is serious about learning what an insider has to say about being in the GB, they wouldn't balk at paying the price of a book to learn something.
I'm thankful for his willingness to publish his book(s), although I didn't read his second one, as I no longer consider myself a Christian any more than I consider myself a JW. I respect him and his courage but at the same time, I don't put him on a pedestal to be revered or worshipped. I'm afraid that some ex-JWs have gone a little too far in that direction...probably to his embarrasement.