That's your own human ethics and values filtering through, IMO.
My ethics and values ultimately derive from The Source.
Jesus said unto him, Thou shalt love the Lord thy God with all thy heart, and with all thy soul, and with all thy mind.
You are missing something, the following sentence to that one is:
And the second is like it: 'Love your neighbor as yourself.'
God doesn’t force us to love Him or each other. Like I said previously, we have the decision to accept him and love him back--or not. But, in order to be part of his family, we have to. Love allows choices. To be a disciple of Jesus, you must love God and fellow person. If you don't love God and fellow persons, you are not a disciple of Jesus.
Now, to apply your line of reasoning, how could you love a God that forces you to love others or be killed? It's the same argument, you know.
God commands his followers to love him. If they choose not to, he will, at minimum, kill them with no hope of a resurrection (Watchtower) or at maximum torture them for eternity (Fundamentalist Christians I have spoken with, but, apparently not Perry.) . Can you see my conundrum? How can I genuinely love a god like that? And if my love isn't genuine, I'm toast anyway as He can see through fakery.
Again, these are misunderstandings regarding Hell. All of us die, and all of us have eternal souls. We choose our final resting place. If we love God most, we will choose him and be with him. If we love something else more, we will choose that instead and be with that instead. God has no need to punish us. He respects our choices, and respects our choosing them.
If you choose, you are chosen.
He didn't make us in order to force us to love him. He made us so we could choose to love him. A forced love is not love. Love must be freely chosen. Would you want your life partner to be forced to love you by some outside power? Would this even be true love? Would the arrangement be satisfying to you? Or wouldn't you rather he/she freely choose to love you?
God is the greatest good, a good beyond description. He is highest thing imaginable. Yet we are free to choose to love something that is lesser than him. And that is what Hell is. That is also what evil is. Evil isn't merely the doing of bad, it is choosing a lesser good over a greater one. Hell is eternity without the greatest and best good. Without the source of love through which all other loving things came to be. It is to be outside the natural home for our souls. Yet some will choose this for themselves.
The road that stretches before our feet is a challenge to the heart
long before it tests the strength of our legs. Our destiny is to run to
the edge of the world and beyond, off into the darkness;
sure, for all our blindness;
secure, for all our helplessness;
strong, for all our weakness;
gaily in love, for all the pressures on our hearts.
In that darkness beyond the world, we can begin to know the world and
ourselves. We begin to understand that we are not made to pace our
lives behind prison walls, but to walk into the arms of God!
BTS