NEJ: re-invent the religion in significant ways
This is something I've been thinking about a lot lately. They need a new brand, or at least a new version number. Jehovah's Witnesses 2.0, if you will.
JW 2.0 would be different in two significant ways.
One: Change in doctrinal emphasis. Still keep "the end is probably just around the corner" mantra, but don't make it the focus. Put the focus on the family unit. Throw away all the mindless things that make the typical JW family so disfunctional, like the no-birthdays rule, no-holidays rule, no-higher-education rule, no-blood rule, and especially the shunning/disfellowshipping policy, which is the biggest destroyer of JW families. (It goes without saying that the child abuse coverups will need to stop as well.)
Two: This is the major change, and has to do with the WTBS business model. The old JW 1.0 model of peddling printed literature is a dinasaur of the past. The new money-maker for JW 2.0 is higher education! And the beauty is, they can make this tie in with their End Time doctrine.
What will the world need after Armageddon? Smart people who will already be prepared to step in and start the clean-up at the beginning of the thousand-year reign. Not PhD philosophy-smart, though. They need mechanical-smart. Engineer-smart. Most of the same skills the typical two year community college specializing in providing.Except, the JW kids won't go to the local community college. They'll go to the Watchtower University (or whatever it will be called). They can locate it in Brooklyn or upstate New York or whereever. The object will be to teach the kids a skill that is valuable now and will still be of value after Armageddon.
Here's the kicker: the loyal WTU graduate goes out into the working world, makes a decent wage, and tithes a certain (and significant) percentage to the WTBTS. He can earn a solid middle-class wage and provide for his family, who by the way are solidly JW and no longer dysfunctional (see part one). No more minimum-wage window washing, carpet cleaning careers.
WTU is the new Bethel! The folks back home will be so proud that little Johnny got accepted at WTU. A few years later, he returns home, gets married to sweet little sister Susie, has a nice job and two little JWs, loyally sends his tithe back to headquarters (and is no longer hounded about spending ten mindless hours a month in field service)...and the cycle repeats.
This is similar to the Mormon model, I guess, though JW 2.0 should aim for more mainstream and less whacky. Look at the success of Brigham Young University. Look at the success of Liberty University, which was started as a podunk fundamentalist bible college and is now (amazingly) a fully accredited university. Jerry Falwell (the late founder of Liberty University) was a bigotted racist intolerant miserable bible-thumping son-of-a-moonshiner jackass, but he was no fool. He died a very wealthy man, and his heirs are doing just fine, thank you.
The key to part two is that Watchtower University will need to get accredidation. But if BYU and LU can get it with the crap they teach, anyone can get it.
It can be done.