"Nugget and I have been discussing these brochures, we need to know who the target audience is? Is general public or,like the old "enjoy Life forever", is it aimed at those with reading difficulties?" - Having listened to the talk, they're aimed at 'those with limited reading skills and people who don't speak English/whatever language its printed in as their first language'. Interestingly, the GB stated, according to the speaker at my convention, that they hope that these are the 'most widely distributed publications they've ever produced'. Put that statement together with the statement regarding the education level of the people they're targeting with these brochures.. What do you think?