ST said:
General rule of sales KS....no matter how bad you are at selling, if you knock on enough doors a percentage of people will always buy/need/want what you are selling.
And of course, the message is not controlled by the R&F publisher, but by those at Brooklyn. They must be very aware of the techniques which are used to "sell" their message: there's just no way to believe that they don't carry out what businesses call marketing research, focus groups, surveys, etc. In fact, they'd be foolish, NOT to. Much of the literature is just too glossy, polished, NOT to be written with product acceptance in mind.
Of course some people are 'gifted' in this area and do better than the average joe. But it all comes down to numbers and opportunity.
Yup. Some publishers have more natural/developed charisma and credibility that they use; having engaged in product sales myself, I understand about principles of sales and customer service, and have studied the sales dynamic in action. JWs are really no different (aside from not being compensated for their efforts).