I think it should be noted that this is what the WTS teaches their adherents.
In my study, my conductor was telling me how women want to be loved; men want to be respected. (Quite honestly, I think the opposite is often true... but that would be a generalization that is also inaccurate. It does not matter if you are male or female; some need one more than the other, and some want both; and some could not care less) During my study, even though I knew that teaching wasn't right... I searched myself to find the emotional aspects of me, and was... 'oh, I can see that being true; and I said the same to myself about the husband. (Though I think in wts world, respect is a synonym for obey). To the point where I suppressed thinking about how important respect was to me, and just decided to try out the teaching.
Peace,
tammy