The problem with the JW religion is that it is rife with degrees of shunning through and through.
There doesn't even need to be an announcement or "special needs" talk to get people to shun anybody who they see as either:...bad association (for whatever reason), unpopular (or subject of gossip), independent, keeps to themselves, college educated, full-time employed, affluent, well-dressed, well-traveled, etc.
Everybody in the religion sees themselves as a little "judge".
Many years back I found myself "shunned" or ignored by a certain family clique who were not really my friends anyway. No loss. I suspected the reason was that I ignored somebody's unwanted counsel. The idiot Jehovah's Witness religion is filled with people like this.
The small-mindedness amused me at some level. I made believe I didn't notice it. I suspect this bothered somebody even more!
The way I saw it: the bible says if you have something against your "brother" you should approach them. Nobody ever directly approached me. I suspect their "shunning" routine was supposed to be a control mechanism designed to make me act (or react) in a certain way......Needless to say, it did not work.