David Mathieson http://www.guardian.co.uk/spain/article/0,2763,1169666,00.html
Monday March 15, 2004
"Ganamos sin mentiras!" chanted the crowd outside the socialist party (PSOE) headquarters in the centre of Madrid last night: "We have won without lies." Spin was indeed at the centre of PSOE's extraordinary, unexpected triumph, and that should serve as a warning to Tony Blair.
There is no word in Spanish for "spin", but there has been no absence of the practice in Madrid over the last year - and especially in the past few days. The spectacular gains made by PSOE last night were in large part a result of the government's clumsy attempts at media manipulation following the Madrid bombs on Thursday.
As soon as the news of the attacks broke, Popular Party (PP) spokesmen and government ministers denied that the bombings could be the work of al-Qaida. With a general election 72 hours away the stakes could not have been higher. Fearing that voters would be quick to make a link between the carnage at Atocha railway station and Jose Maria Aznar's support for the war in Iraq, the PP began the operation to spin its way out of trouble. The party had just three days to avoid the charge that it had attracted the bombers by supporting a war that was opposed by 90% of Spaniards. A bucketload of seats would be lost - a consequence that had to be avoided at all cost.
There would have been a double bonus for the PP if they could have successfully deflected the blame onto the Basque terrorist group, Eta. A central plank of the government's election platform had been that PSOE are "soft" on Basque terrorism.
The charge arises from the fact that the socialists govern the Catalonia region in a coalition that includes a tiny Catalan independence party. Foolishly, the leader of that party held secret talks with Eta leaders in France just after Christmas. Despite being sacked immediately from the Catalan administration by the socialist president, the charge stuck - the socialists were prepared to do deals with parties that talk to terrorists.
When the bombers struck on Thursday morning, everyone knew that on top of the human misery there would be electoral consequences. The identity of the bombers was crucial. If they were Basque, voters would punish PSOE; but if they were al-Qaida, the PP would lose seats. Supported by a compliant state media machine which Vladimir Putin would be proud of, the government started spinning.
Following the golden rule that the first impression is what counts, the government set about getting their version into the public domain. So the prime minister quickly phoned round the editors of the four national daily newspapers, who dutifully responded by printing special editions reporting what they had been told: it was Eta.
This was followed by a series of press conferences from the interior minister who, without offering any hard evidence, insisted that Eta was responsible and poured scorn on those who had said otherwise. They were, he said, "pathetic", and their alternative theories "poisonous". As a leftwing radio station started to produce a series of reports casting doubt on the official version, the government refused to acknowledge the Copernican revolution that was taking place around them. The spinning went on.
On the night before the election, a crowd of around 5000 surrounded the PP headquarters in Madrid chanting "who was it?". On top of the agony of the bomb, people were furious at government attempts to hide the truth. Yesterday, voters took their revenge.