Yes, but I don't think it's anything new. I also don't know as it is organization-wide. From time to time various bodies of elders make a push to clear out the dead wood by approaching inactive publishers with a view toward getting them to either come out and say they don't want to be a JW or come back to the flock. It seems that is the case in my area recently.
I am in the habit of going to a particular bakery and coffee shop in my area on Saturday mornings. This place just happens to be where many of the local JWs take coffee break while they are out in field service. Most of them know me well and generally avoid even making eye contact.
A few weeks ago one of the elders who moved to my old congregation after we left actually approached me at my table and asked if he could ask me a question. This was rather strange since I am quite well known to be an "apostate" in my area. He then inquired about my wife's "status". I asked "Status regarding what?" and he replied "Her status with the congregation." So I said "Well, I guess that would be up to the congregation, wouldn't it?" He looked a bit surprised but continued "We have not had any contact with her for some time and were wondering if she still believes as Jehovah's Witnesses do." I told him that he would have to ask her about what she believes and he said he would call.
Now, my wife has not been in the Kingdom Hall in 6 years but does have some contact with some old JW friends. Back when I was an elder, the CO would occasionally get on us to get some long time faders who maintained some contact with JWs to "clarify their position" regarding the organization. This gives the elders the opportunity to make an announcement about someone who says they no longer want to be considered a JW or to "encourage" someone who does not make that statement to come back. I suspect this is the case with their sudden interest in my wife's status.
The sad thing is that her status seemed to be the only thing this young elder really cared about. He wasn't inquiring about her health, either physical or spiritual. One of the reasons I originally stepped down from being an elder was that I realized that we were not functioning as Biblical elders, but as organizational functionaries. This is what was going on with this elder. He was not acting as a spiritual shepherd, but as an organizational manager. When I talk with him next, I will have to ask him how he feels about that.