The WTS Org has:
a formidable enemy (ex/former members),
an enemy with an excellent communication tool unavailable in the past (the internet),
dwindling membership and youth not buying into the dream,
potentially devastating lawsuits in their future,
etc.
The WTS Org is inflexible and ill prepared to deal with changes in the world. Common sense tells me they should change their ways, adapt. But the WTS leaders don't or at least they try to change in small ways in order to save face.
With all the WTS is facing will they change or die out? Ex/former members won't stop speaking out against the WTS, and potential members will be harder to gain. Are WTS leaders smart enough to realize they've got to do something?