All this is shared under the rationale of “making your time count”
There's nothing inconsistent there. You just assumed that the object of the sentence was time (as in make your time as productive as it can be) when in reality the object of the sentence was "time count" - make (fabricate) your "time count" i.e. the numbers that you put on the timeslip. That's exactly what they encourage you to do.
The odd thing, though, is that ALL JWs know that they do this, and know that most other JWs do this too. But somehow when they see the yearly report for all the billions of (fruitless) hours spent "in the ministry" (which somehow also includes building compounds for cult leaders) none of them realize that the numbers are the sum of fabrications, and therefore fabrications themselves. Aggregating meaningless data doesn't somehow impart any meaning to it.