Ostensibly the brochure is to show the GB's (oops I mean Jehovah's) love for those that are inactive, but the real reason is to pigeonhole inactive people into a few categories to explain to the R/F why people are inactive. This just shores up in their mind 1. inactivity is "leaving jehovah" and 2. there is no valid reason to become inactive.
The brochure won't change anything. Actually, if anything, it'll make things worse once they try to use the brochure on someone and they don't respond - now they're inactive and ungrateful/obstinate.