I think the monster in the video is supposed to actually be funny. How that helps kids to appreciate the real danger from real people is beyond me. It's great entertainment for them when Caleb acts like a little super hero and he and his family of sidekicks make the monster disappear. As others have pointed out, these techniques may work but usually don't. This shouldn't have been treated like just another somewhat humorous Caleb video.
My pioneer wife was watching the broadcast and nodded in agreement with much of AM3s comments. But when the cartoon was nearly over she said "they need to show an adult. In a suit." Yup.