Bradley,
Languages and takes on different meaning at different times in different cultures. Does the word brainwashing apply to what the WT does to its followers? For the record I asked my physcologist this question yesterday. (He is well educated and has dealt much with helping people who have left cults-- and has 30 years of practice under his belt). He said yes, the word brainwashing is one word that is used--along with the word conditioning in regard to people who have been manipulated by religion or otherwise. Hilter used a form of this with his propaganda, which led people to do horrendous things that they would not have normally done, which the country still apologizes for this day.
Their constant repeated messages--their long droning speaches certainly put many of us into a trancelike state of mind.
The WT Org wants their members to hear their voice only and then to LISTEN AND OBEY.
Well, they don't use a pendulum to hypnotize us or a lot of physical torture (though sitting in chairs for hours at a time was rather uncomfortable) but it still sounds like the old description of brainwashing to me.
cybs