It looks like Lloyd's audience has declined considerably during the last two years. However, it seems that he has retained a smaller but still loyal fan base. So I decided to take a look at which of his videos are most popular with the average Cederite.
In the last five months Lloyd has posted two videos that primarily deal with Gay issues and have average views of 4.9K. During the same time period he did four videos on Religion in general. This appears to be more popular with the Cederites as these videos garnered 5.6K average views.
During the last five months Lloyd has released 100 videos, the vast majority being Sushis which average 5 minutes in length. However, in the last two months, Lloyd has produced only nine videos. Eight deal with JW issues and one titled “Christianity is the Problem” is Lloyd's answer to a voice mail from a non-JW caller about Christianity in general, and has received only 7.5K views. Whereas his eight JW videos got an average of 15K views during the two month period.
Interestingly, Lloyd's latest video, “Beards U Turn” has been up just eight days and has 38K views. However, it is almost an hour in length, so I doubt even the most devout Cederite would spend a full hour watching Lloyd pontificate on the subject of facial hair. Most likely they watch it in three 20 minute segments, which would triple the number of views.
I'm sure there are others who have the time and the equipment to do a more accurate and scientific analysis of Lloyd's work and his audience. But it looks like your average Cederite wants videos that focus primarily on JW issues such as scandals, doctrine, and grooming.
But as the quantity and more importantly the quality of Lloyd's videos decline, some Cederites are going to loose interest and turn to other ex-JW websites, taking their money with them.