"Branded" almost.
Exactly! And a brand doesn't go away easily. They just won't come out and call it what it is, which is shunning. Even in the KH "marked" ones get the cold shoulder, at least that's been my experience.
Someone earlier said that the elders first meet with the dub to be marked. Not always. Many times it comes as a total suprise to the mark-ee. Individual elders will also unilaterally deliver a marking in some cases. They can take a local needs part or a regular Service Meeting part right out of the Kingdom Ministry (or Kingdom Service, whatever they're calling it these days) and put enough spin on it and the congregation comes away thinking they just heard a marking talk. Even a simple comment during the Watchtower Study from the right elder can be a marking talk.
Now of course in these cases they have to put a little follow-up on it to make it stick. A "marking" is never a one-blow - um, assault, let's call it what it is - the marking talk is just the first shot fired, the tracer round to get everyone's attention. The follow-up shots come from elders' wives, m/s's, and others "in the know" and we all know how quickly and efficiently the congregation's grapevine works. And of course as the intel travels through the congregation's gossip network, the verdict is always guilty and the offense grows into a grandiose sin against the holy spirit itself.
You can't get any more cultish than the practice of marking.
Mike. used to be marked but some GoJo took it off.