THe reason the majority of watchtower material is so irrelevant is because they realy don't have "brass" anymore.
THe watchtowers only market is jws.
These are excellent observations.
I recall when JWs had a distinctive and missionary-like role. Like their teachings or not, the JWs had "balls": They sought out occasions for vigorous debate and went out of their way to find answers. They did not continuously deflect attention from questions by saying, "Why do you want to debate this issue?" and "Leave it in Jehovah's hands" - cop outs of the first degree. They had answers and they sounded well-informed and convincing. Their literature loudly proclaimed the urgency of the message and, in very clear tones, served warning on the religious and governmental institutions of the day. And to back it up, who can forget those graphic depictions of church buildings rent in two by divine ligntning with the huddled masses freaking out as they contemplate the destruction of all around them?
The churches were also worried because the JWs were growing rapidly and making inroads into established church membership. This led to the churches publishing ill-informed pamphlets with hysterically inaccurate accusations against the JWs. Now the tables have been turned: The JWs, in true knee-jerk fashion, make all manner of unfounded accusations against those who have left. Poetic justice!
Nowadays, the JW literature consists of a regurgitated and bland diet, focusing mainly on problem-solving daily life as it continues across all developmental stages from birth through to old age. An organization has to attend to these sorts of issues because the end has not come and ordinary problems need to be solved and cannot be ignored any longer.