You may have noticed a number of articles and books, intensifying in recentyears that are motivated by the same fear: Witness families and kids are drifting away.
The question then arises, why do the leaders of the Watchtower Society care? What
makes them so motivated to address this downward trend?
It's a simple rule of business that it's far more cost effective to retain an existing customer than it is to attract a new one.