Longy - the testimonials I heard were hype. JWs didn't sell their boats nor did they give up clique/socializing or camping time for field service. Sure -- a couple of them didn't attend institutions of higher learning nor did they pioneer or spend one second longer out recruiting for WT. Most likely 95% theatre. The JW students who received scholarships used them! Some applied for college scholarships/loans. There was a window of opportunity allowed by the WT for extended education and a few JWs in their 20s/30s also jumped on the special. Perhaps decades ago there were those who forfeited scholarships but not recent times.
Maybe they are resorting back to old, successful, business, model - good luck, suckers -- although there are plenty around that will fall prey to anything.