The religion has gone a lot more mainstream now. The acceptance of the interenet and encouragement to use it, is a big step forward for them. I know they only have accepted it to promote their religion more, but still a big change and one that helps witnesses find other sites that are not so favourable to the organistion.
They seem to have realized that door to door work is not at all successful these days in the developed countries so they now have trollies with literature on at street corners, although they still do door to door work as well. Literature is mainly free to the public and witnesses are expected to pay for it instead.
They have recently done away with loans for new Kingdom Halls. Instead they expect the local publishers to pay the equivelent of the monthly loan cost for the future and not just the time it would take to pay back a loan.
Hours required for pioneers is much lower these days than it was 20 years ago. Meetings too are much shorter now, and take only two visits to the Kingdom Hall with no seperate visit to a private home for book study.
Every year the figure for those partaking of the emblems goes up, when years ago it was stated that they would continue going down and that was one of the proofs we are in the last days.
I'm sure there are plenty more things, but that should set the ball rolling.