Wasa - sorry to hear about your experience.
I agree w/ yada. I think it has to do w/ the person who is requesting the funeral and the knucklehead elder that thinks he is running the show. The funeral I went to in Nov. was a large cross mixture of people. My friend's mom made sure that EVERYONE including DF'd, DA'd and inactive ones were welcome. The elder who got up and gave the talk did the usual JW thing, but there were a couple of guys who got up and spoke and one guy read a poem that the mom wrote. Then at the end a ballad from a 80's big hair hard rock band played (my buddies favorite love song so to speak). Obviously the funeral was not at the KH, so all of this was w/i the control of the mom.
The only down side were the crazy, over the top JWs who were there and the dumb@$$ stuff that they said. Otherwise, it was rather nice, or as nice as it can be for such a young guy who died.