The importance of "No other magazine comes close" is a delusion to the WBTS.
Nobody cares about the "Watchtower." Millions are sitting in people's garages and closets or have been tossed in the trash.
Afterall, it is a printing company. Just a printing company of literature read and acquired mostly only by their members. Do the math...millions put in the bin.
An outstanding accomplishment WBTS, truly.