I don't remember special campaign tract placements being reported in times past.
True. This is probably to get us used to "counting" tracts, so they can have publishers place them more often.
"We gotta keep rank-and-file busy and keep costs down. Most people in the U.S. don't read the literature, so let's give them
something small to throw away. Most witnesses don't want to talk doctrine to householders, so let's tell them just to leave the
tract and move on. They will 'feel' like they served Jehovah and followed organizational instructions. WIN WIN."