Terry, I think that it is too simple to say that a desire to BE right underlies most JWs. Sometimes people want to DO what's right. They are not the same thing, really.
The hook they use on the public is the free home Bible study. And they taught us door-knockers to use various baits until a householder bites. Find out what "gets" to them---War, finances, racial strife, family life,--God? People wanting to study might not be just contrary misfits---some were seekers for other good reasons.
But on that doctrine stuff--now that would snag a person who wanted to BE right. The Trinity, Hellfire, 144,000 and who lives on earth. Things like that which had no practical value as far as loving your neighbor and loving God. Head stuff that required a lot of scripture to be picked and squeezed. A lot of that was crammed down our throats--and some loved it.
Whether we wanted to do right or be right, the epignosis they hit us with got to us all in the end---no matter what pulled us in to begin with. The FDS finally convinced us that THEY were the only ones that could channel accurate knowledge to us.
Pride could get us but humility could hold us just as well. We became afraid to think for ourselves.
I really enjoy your posts. They make me think. And that is really what keeps any of us from making the same mistake twice.
Maeve