My 2 cents:
This is another episode in the ongoing battle between the Writing Department and the Service Department. The Writing department prepares books, magazines, etc. and feels quite proud of their work (supress the gag reflex). The Service Department has always prepared the Kingdom Ministry (or Kingdom Service,or whatever) and its drab style, repitious and boring content, and uninspired graphics have always been a source of embarrasment to Writing, who feel that they should be preparing it (it is written after all). Service always jealously guarded the KM as the one printed product and meeting that they could control. I doubt that Writing took over the KM- but it looks like a compromise happened.