I don't think all the "hype" about the date is ridiculous at all since the STUPID JWs have always made a big deal about the "fact" that they observe it on the correct date! THAT is what the flack is about.
As for when we are supposed to "do this in remembrance of Me" THAT is supposed to be "as oft as you do it" in other words, as often as we like.
The JWs are the ones who make fools of themselves by claiming to do it correctly on the correct date. I used to be so proud on memorial night, thinking we were doing it on Nisan 14th like the Jewish calendar. What a crock of crap, just like all the other crap.
AND THAT folks is what all the FLAK is about. Once again, the JWs are WRONG!!!! Big surprise.
sacrebleu