A quick skim shows the cultic rhetoric hard at work. A couple that stood out were (1) An exaggerated "Us v. Them" delineation, with the entire JW world lumped together as one undifferentiated mass of badness, in contrast to the JW world which is pure, wholesome and beyond questioning; (2) Strong invocation of fear as to the consequences of leaving the group; (3) the implication that there are no alternatives--everything is either this or that, and there's no room for contemplating other possibilities, in any context.
Moreover the study articles all follow EXACTLY the same template: The first few paragraphs outline a challenge or problem, then the middle section looks at a couple of Bible examples, usually at least one from the Hebrew scripts and one from the Greek, then the application is made pointedly to current member behavior, with the last paragraph mentioning something about Wonderful Benefits of Obedience. I mean, there's no straying from the formula, not even a little. And the legitimacy of the application of the Biblical examples to modern day behavior in terms of the actual "lesson" is a reach, in many cases. It's a clear manipulative device to control behavior.
Oh, wait--sounds like a high control religion.