I think some are attracted to the religion because it's the only place a normal ordinary person could become someone who is praised by others because of things they can control... their speaking ability, hour spent out on service, reaching out, pioneering ect..ect.
Think about the rush the Elders get after they give a talk at the KH and there is a line of people wanting to praise him on his wonderful talk. Where else does this happen in his life? I could see how they could get wrapped up in the praise regardless of the ever changing message.