They teach that apostates are to be hated.
Watchtower 93 10/1
When they deliberately choose such badness after knowing what is right, when the bad becomes so ingrained that it is an inseparable part of their makeup, then a Christian must hate (in the Biblical sense of the word) those who have inseparably attached themselves to the badness. True Christians share Jehovah’s feelings toward such apostates; they are not curious about apostate ideas. On the contrary, they “feel a loathing” toward those who have made themselves God’s enemies, but they leave it to Jehovah to execute vengeance.—Job 13:16; Romans 12:19; 2 John 9, 10.
This is their definition of an apostate from Reasoning in the Scriptures and they use the phrase many times.
Definition: Apostasy is abandoning or deserting the worship and service of God, actually a rebellion against Jehovah God. Some apostates profess to know and serve God but reject teachings or requirements set out in his Word. Others claim to believe the Bible but reject Jehovah’s organization.
This applies to anyone who leaves the organization and even applies to any JW who would be subject to their marking rules.
They often differentiate between an apostate and an active apostate but under the definition they are one and the same.
JWs have been taught to treat those who are d/fd, voluntarily left or marked in the same way so this article is going to confuse them. It appears that the August article will be telling them to view them differently.