Even twenty years ago most JWs were just going through the motions, but I suppose it could be even worse now. I can't personally speak on that as I'm not there and I don't care.
This is obvious if you look at what JWS DO vs what they SAY. There is no urgency. They clearly do not believe they have a "life saving message" nor is there any urgency about getting that message out. Their religion is a social group. No different than if they were attending the Kiwanis Club or were a member of the Shriners.