It would make sense to book ahead if the Watchtower was actually paying the rental cost.
Looks like Watchtower is threatening to pull out of Gainsville now and the real truth is coming out.
http://www.gainesville.com/article/20111119/ARTICLES/111119420?p=1&tc=pg
With negotiations involving the Jehovah's Witnesses, the Alachua County Visitors & Convention Bureau and the University of Florida ongoing, the goal is a long-term agreement to keep the convention here. But there is, at this point, some uncertainty that the convention will even return in 2012.
Alachua County Visitors & Convention Bureau Executive Director Roland Loog said the rising cost of renting out the O'Connell Center, which is primarily paid for by the county tourist development tax, or bed tax, also have become a concern.
(OMG the Tourism Board pays for most of the rental?)
For the first conventions in 2005, the county's costs were $7,500 for each three-day event. In 2011, the rate was approximately $19,100 per event. Loog said the proposed cost for 2012 could be as high as $23,000 for each convention, combining for some $46,000. By comparison, the entire Visitors & Convention Bureau annual budget to draw in conferences and conventions is in the range of $90,000 to $100,000, Loog said.
(The Watchtower has stated half of the cost increases have come from overtime paid to Univeristy Police, a service the Watchtwer says is not needed for JW conventions. )
There is absolutely nothing wrong with the Tourism board picking up most of the tab for convention facility rental. However, it seems really shady that is not mentioned. I guess most of the money really does just get shipped off to HQ's. Someone once said that these conventions were really just great revenue generators for Watchtower. I guess that really is the truth.