As other large printing businesses have done, they have recognized that their business model must change. Printed publications, in all markets, have been shrinking for two decades. It makes sense for them to move toward digital delivery of their content. However, it requires a massive investment in infrastructure to do so. They are also dumping many, many millions into video production. For the Borg, this is a good investment. If you watch their content, you can see that the videos paint them almost as a mainstream, or at least as a charismatic-type religion, not as a nutter group.
The problem that they have run into is that there is less perceived value to a video or a PDF document than there is for a printed publication. I would guess that the number of contributions that publishers receive in the door to door work is just about zero. That means their source of revenue is coming from their members only, not the public. Their own policies are creating a catch-22, though, since they discourage their members from education that would provide them with good paying jobs. And, speaking of good paying jobs, they discourage that too. Not much of an economic pool to drain for contributions, if you ask me.