but when a "company" starts selling off the family silver, i.e. it's physical assets, isn't that usually a classic sign of "panic" or at least a company in crisis?
i think it means a shift in business model IMO. The Watchtower is realizing that it cannot rely on donations from litera-trash anymore,l especially as they shift to a digital focused approach. This real estate scam they have going on is a much better alternative or at least a complement to the litera-trash revenue.
Build halls with free labor for a fraction of real-world cost, hold it for a few years while they suck off congregation payments, then sell it at market value. You can expect this scam to go on, which will inevitably extend to bethel installations.