Proves they have no conception of Love, that they certainly do not have the mind of Christ. Otherwise they would realise thier tactics are actually counter-productive.
I used to feel so close to God, so gratefull, that I would come home from work, clean up, and go out on the field service on my own, I did it for God and it was voluntary, not for men as I didnt realise at that stage the societies position.
It gradually dawned on me however, via the societies teaching from the platform, that I must have been mistaken in thinking God loved me and I loved him back, I learned that he was a slave master who was never happy because I never did enough.
Funny enough, the result of that was my ministry went down, in both quantity and quality, I certainly no longer enjoyed it, and niether did Jehovah for it was no longer a gift I could give him, but a chore he demanded I do.