JW News on JW Org no longer carries their story announcing the tragedy. It's been removed and there is no mention whatsoever on JW Org.
Because they are preparing pleas for what is stated below.
Likely the the next step is to announce that funds can be donated to the World Wide Work.
Remember, WT does nothing out of genuine love for fellow man/woman or without ulterior motives. It's going to be milked for all the $$$$$ they can guilt members into parting with.