If they want to get more donations, they're going to have to cave and start letting JWs become sufficiently educated and accumulate their own wealth and financial security.
For decades, they've strongly discouraged higher education and material prosperity as being Snares of Satan the Devil™. Is it really any surprise that the average JW living according to the WTS's demands for a Simple Life™ don't have the kind of disposable income available to them to support the WTS in the manner in which it has become accustomed? And after following The Slave's™ direction for decades, and having nothing to show for their stupidity Obedience™, is it any wonder that JWs are becoming less willing to share their hard earned money with the-monster-that-must-constantly-be-fed, and instead maybe take a real vacation once in a while and maybe spring for a new vehicle instead of buying a pre-owned one? Or maybe help finance their kids' education so they don't get stuck in the same financial rut with a dead-end job, no pension, and nothing to show for all their hard work?
I agree with metatron - I hope this scheme backfires on them BIG TIME. I hope most JWs tell the WTS to eff-off spectacularly, even if they never leave the JWs, by closing their wallets and check books permanently.
CT Russell always said that the day the money stopped coming in would be the day the WTS would close its doors. That day is looming and I hope it comes soon!