Ty Ron
Very interesting indeed. There are two things about this that stand out to me.
The first is that this truly comes across as very reactive. Even an elder in a congregation that is still 'all in' HAS to be asking himself "well what did you expect with all these changes?"
The other thing is that this type of announcement comes across as showing JW as being very dependent on actual effort by the members. It's contrasting to the idea that God's spirit will take care of things as important as the ministry for example.
I don't think this announcement was a good idea.