What if every time the Watchtower was about to print the word APOSTATE, instead they printed STRAY SHEEP?
Or, simply: fellow human being.
It's best to take religious/Bible references completely out of it. That way a JW might be able to think straight.
Of course, now we've stepped way over the line into The Twilight Zone, right??
Your point is well taken, though, Terry. The constant terminology JWs are hammered with colors their world and shapes their thinking in how they view people. Simple changes would make a huge difference...but said changes run counter to the agenda of WT, Inc. WT isn't in the love and, "can't we all just get along?" business.