After years of not having an internet home and the net being demonised the WT controllers have realised as what utter addiction people have with sites like Facebook, Twitter, Youtube, and the like and the sheer potential to have access to peoples minds across every device they own 24/7 so they have created a haven for the rank and file to have a frenzy with on a site of their own and at the same time be able to effortlessly continue the indoctrination and mind control via it's steady stream of heavily controlled one way content. The 'flock' will never come off that site now it's been given the full blessing by the GB. It will become as addictive to them as social media was and is to the rest of the world.
It's a whole new level of manipulation and control.