I haven't seen the video yet. It seems, though, that the WT has been sending mixed signals for awhile.
Praise will always be given to the sacrificial lambs. Special titles, special meetings, put on a pedestal at assemblies, etc. That of course is in the WT's best interests. They want these "givers" to keep on giving. Free salespeople and laborers.
OTOH, they are also sending the message that they aren't exactly going to ostracize the money folks. Actually they are whispering "It's ok, we need you too."
I picked up on that a few years ago and privately adjusted my stance. That was before I even learned TTATT. The added benefits to this "balanced" approach (besides having more money) was - personally being less judgemental, less self-righteous, and interestingly less black-balled by men in the congregation that thought I was trying to out do them "spiritually".
LOL... What a nutball organization.
-TE