Why do we care? simple...the JW's were such a big part of our lives, and many of us are still hurt by it. Some haven't left entirely yet. Most of us have friends and/or family in the org still.
An announcement that winds up weakening the org is viewed favorably by the latter, as it could hold out hope that without the society interfering in our everyday lives and family relationships, we can return to a normal life, or, for many of us, introduce our families and ex-friends to a normal life.
If it's about blood, you'll see some real pissed off people, especially the older ones.
If it's about donations, they'll accept it readily.
If it's about streamlining the DF/DA process, you'll have a streamlined organization, all right.
I doubt it's about interpretation of prophecy. That's usually saved for conventions and the WT.