Too often we are too quick to paint others as monsters and ourselves as saints. There's more monster in all of us than we are willing to admit.
True, but we are comparing individuality versus collective thinking, two very different things. We all have the capacity to be nice or not nice to anyone, but in a situation of a cult, where there is manipulation both overtly and covertly, the title is very accurate. "The friends" are not so nice. The idea that the people of a certain group are your friends is an untruth, when in fact, by just being given a certain label 95% of those in that group will shun you, mistreat you and treat you like an untouchable (something unclean and destable). THAT is psychological abuse. That is mistreatment of another human being on the words of strange men that 95% of the member of that group HAVE NEVER MET or seen for that matter.
Make sense? Group dynamics is my speciality and I am convinced that the entire reason I studied psychology and group behavior had to do with the actions of being raised in such a situation. Whether there are monsters in us all, in the context of the JW religion, you are a labeled a monster by simple virtue of excersing your right to free thought and free will ERGO (worldy, disfellowshipped, unclean, "the world", apostate, marked, etc) versus those that accept the group-think (the truth, friends, brother/sister, etc). The indoctrination is on so many levels, that even while there may be people that are "nice", they allege their confirmity to going with the status at every meeting they attend, every song they sing, and every time they go out knocking on people's doors trying to change them.
Any JW that is still an active member involved in that religion and doesn't shun, doesn't give their allegiance to the WTS and the governing body is in the very small minority. Most passionately believe it and practice it and they are NOT friendly when they are challenged with a person's assertion of free thought.