I personally think this is a HUGE mistake for them. One they wouldn't make unless they were in trouble.
First of all, I didn't see it mentioned, but they're only talking about the public editions, right? They're still going to publish the private ones so that JWs can have their weekly Watchtower study, right? So for the most part, a lot of JWs will still have that comfort. Even if it is in digital form, they have something they've always relied on and won't feel the loss.
But it's also a big change in the way they do their preaching. I'm sure when you were a JW, you knew there were some months you just felt that the magazines were kind of blah. You couldn't muster any interest in talking about them. Imagine going 4 months before they change?
The poorer countries also, IMO, would rely on printed material. They don't have the internet. Hell, even in the US here, it can be spotty. But the poor countries can't ante-up for the magazines. Yet they're also the places with the highest potential growth. It's a problem.
I agree with OTWO, I've always thought the JWs have been in decline since they went to the donation plan for literature. When I was a kid, I thought it was a Watchtower AND Awake for a dime. Then it went up to, what? A quarter each before they went to donations? And that was 25 years ago. I personally think they'd have done better if they just paid the tax on them and still charged. Whatever you pay, it's a mental thing. Because you paid for it, it's more valuable to you. You got it for free, or for a donation, you don't see it with the same regard.
I agree, online stuff can be convenient. I went to an assembly a few years ago - just curious about what they looked like these days. There was a JW bible app for iPhones. I had a songbook downloaded, a convention program, and the bible app. I walked in with a phone in my pocket. When they announced scriptures, I heard the endless page turning chorus. I was just like, select, select, scroll, select, boom! I'm there in like 5 seconds while the page rustling goes on for another 30 seconds at least. It can be convenient, but it was obvious I was in the minority. And when I walked away, I had nothing to carry but the phone I always carry.
But now they're big on ipads. So they've got stuff THEY can use. But how do you translate to a ministry? You don't know what technology everybody has. You can hand them a magazine or a book, but you can't push things to their device on the spur of the moment. The best you can do is maybe hand them a QR code for the latest mag that they can scan to go get the magazine at their convenience. But we all know how that works. It's not going to happen. If you don't have that thing in your hand that you can flip through, you can't be enticed by it. You go back to what you were doing and forget about it. But you have that magazine, you probably run into it again and maybe flip through it.
Sorry Morpheus, but books and newspapers are two different things. News is throwaway. You want to know what's happening now, but it's worth declines the older it gets. And the internet is the best at providing news as it happens. You don't hold onto newspapers and re-read them in a year or two. You read what you can and what catches your eye, then you throw it away. Books are entirely different. It's kind of like saying a movie is just like the nightly news. IMO, the Watchtower and Awake are more akin to books than news. The Awake used to kind of cover news, but you don't go there for the "what's happening" type of stuff. And it's value for what it is doesn't really go down until it's old enough to be considered "old light".
And, IMO, you can take print on the go a lot easier. Try reading a screen outside in the middle of a sunny day. It's not that easy. A magazine, perfect! Plus, I don't have to worry about my battery life if I'm reading print.
And, BTW Morpheus, who buys CDs? Me. I bought a few in the last month. I can buy a CD, rip it to MP3 and now it's DRM-free files I can put on any device. Granted, I listen to a lot of them digitally, but I still have the CD and can pop it in my truck's CD player if I want. Some new digital format comes along (like when MP3 replaced WAV, AU, and RA files as the popular format), I still have the CD and somebody will provide a ripper. Apple or some other service stops selling content, there goes your content. Or if Ajit Pai gets his way and takes away net neutrality, somebody like your carrier, say AT&T, might start their own music service (or partner with one) and start blocking the iTunes site where all of your music is (it happened before). And you just got a phone replacement and need to download your music again. Mine's on my PC in MP3.