I don't think they're broke, on the other hand I also don't think they're as well off as they used to be. It's easy to see, as @OrphanCrow says, that they're retooling for the "Internet age" and after all, running a website isn't all that hard or expensive.
They sure are modernizing, televisions in every hall, chorus, streaming, this is all what very "modern" contemporary Christian mega-churches do. It's not the WTBTS as we know it, they can't afford printing for free but I've been out for 6 years now and I wouldn't recognize the modern JW halls.
Will the WTBTS go bankrupt: no, but it won't last in this age in the "classic" form but 'they' know it and they're changing accordingly, slowly but surely and you'll have people like Morris that will continue to decry the tight pants and slowly but surely people will start writing it off as the ramblings of an older pastor, while a younger pastor wearing jeans does some Christian rock songs.