I think these are the usual mind tricks to keep the dubs motivated they have said numerous times that the big A is just round the corner in recent years and now they are making it more dramatic "a shocking announcement in September", there will probably be nothing announced during that month.
So here you are, head of a creepy cult. You might believe you really are the head of God's organization, maybe you don't. But you do notice that the numbers of people buying into the silly notion that you really ARE chosen by God are dwindling. Can't have that! That would imply that you really aren't chosen by God! That would either mean that you your entire egomaniacal worldview is about to collapse or you are going to start running out of money or both.
So what do you do? Well the number one charmer that always worked in the past was the whole "hey we got the inside skinny that Armageddon is imminent". It really does work like a charm. So many people will sign up for it as a way to seek shelter from the world around. And even if it doesn't come true, not that many leave out of disgust, rather they become more dedicated! That way they don't have to face the awful truth that they are suckers! The need to be consistent can keep a sucker at the black jack table long after he has lost the mortgage, and keep a dufus in a doomsday cult way past the armegeddon date.
The problem with this trick is that it damages your credibility to future would be minions. You got to get them hooked before their friends and family find out what a silly bunch of bastards you are. And with the internet and information becoming so accessible it is really hard to push the armageddon button to often.
So the trick is to say you know armageddon is here, without sticking your neck out to far and leaving all sorts of evidence you said such a thing... "plausible deniability" is the phrase you learn from those evil worldy governments!
But even that is getting harder with all these wascally apostates quoting you in print and even putting tapes of convention and assembly talks!
Hey I know... lets start a rumor! Just have a few uber-minions give a talk here and there about how Armageddon is going to happen this year! It will spread like wildfire among the tired, huddled masses out in service, yearning to be free. They will be inspired to go out in service more and sell this silly rumor!!! We could start a special campaign to really stoke the fires of desperation among the desperate. Then when New Years Day comes, and the little dubbies are sitting around drinking their coffee since everyone else on the planet is hung over and wouldn't answer their door, they will have a moment of clarity. They will think, "hey, Armageddon didn't come!!!"
But quickly their mind will recover and they will remind themselves that they didn't really believe it... just like they didn't think the end was going to come in 1975! And the society didn't say that it was going to come.... and they are just imperfect men anyway...
zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
And the head of the creepy cult, boosts his numbers and consoles himself that the numbers came up for the year even though deep in the burrows of his diseased mind he realizes that this gimmick is losing it's effectiveness, that the religion itself is intellectually bankrupt and cannot engage in any open rational debate rather it relies on threats and pathetic cries of apostate to control information and silence dissent....
CYP
