I remember so many times standing on my soapbox trying to reason with a coworker or non JW BF about the commercial aspect of the gift giving and season. They would patiently look a me and nod their heads, and say but "it's about family and friends getting together!." I didn't get it. Although, I loved the lights and sparkle and even being out and about in the holiday rush.
Fast forward a few decades and I am now out of JW. Fortunately I had relatives who were not JW's so we would have a "winter gift exchange" after the holidays that was every bit as festive as the holidays. I remember I was out at a shopping center with my list, and I started to cry. I finally got it. Yes it is commercial, but it is also about thinking of others...taking the time...what would they like/use/need. I finally finally got it.
I am holiday "lite" only because I live alone and don't have tons of time to put up/take down/store. I have collected things through the past 20 years or so that I enjoy putting up, and I just bought a 5 ft skinny pop up tree with lights for my little tiny desert place.
I always tell my coworkers "don't get me anything let's just go to dinner." But they like giving just like I really like giving. Yep, I finally get it.