The fundies call it "heathen".
JW's call it "pagan".
It means: anything not Judeo-Christian.
Same "us against the world" mentality here as everywhere else, nothing new.
"Pagans" sacrifice their children in the fire.
"Pagans" commit sodomy.
"Pagans" do all sorts of things detestable to Jehovah.
"We have the truth, and everything else is from Satan and offensive to God."
"He who can balance himself on this tightrope of truth in a matrix of lies will gain everlasting life."
In the meantime, everything in Judeo-Christianity came from "Pagans".