I would hazard a guess that Simon earns at most 1% of what he otherwise could when he donates many hours of his precious time to the labour of love that is JWN which generously and voluntarily serves atheists and believers alike.
How many hours would you and I be willing to work for one hundredth of our hourly rate?
If it is such a headache-free money-spinner, why did Simon once consider closing up shop?
Of course, I too would appreciate more civil behaviour from those JWNers that pray for my conversion to atheism.
And seriously, there have to be better ways to make money than elusive (and illusive) traffic from thousands hundreds of visitors busily ignoring adverts.