If get what you’re saying but by that logic, if someone took a photo or video of my 1980 Chevette and posted it online, I’d still own it and it would have the same value or possibly more if so if someone saw it and just had to have it at any price.
That picture belongs to whoever took it. The copyrights belong to the photographer and were created as soon as he took it. There maybe privacy issues, depending on where he took the picture, but that is a separate area of law. Whether or not you gained or lost money is irrelevant to who owns the copyright and what they can do with it.
An aside to everybody on discussions like this: neither the WTBS nor the legal system is required to think and act logically.